About
I’m Rohit Sharma. I work at the intersection of brand, consumer behavior, and commercial economics. My career keeps returning to one deceptively simple question: how do you turn consumer demand into profitable growth?
Why Demand to Margin exists
Creating demand is hard. For many businesses, it is the hardest part. But it is still only half the job.
The real challenge is turning that demand into durable, profitable growth. Great businesses do this unusually well. Turnaround stories show what happens when that connection breaks, and how management rebuilds it.
Demand to Margin looks for those patterns and the lessons behind them.